Marketing · Brand · Customer experience

Hello,
I'm Jovita.

Marketing and communications professional with 4+ years' experience across international education brands, three years in business administration and compliance, and a background in luxury hospitality. I create content, campaigns and brand materials, and I bring a client-focused, organised approach to my work.

Available immediately UAE Residence Visa - Spouse Sponsorship English · Lithuanian
See my work Get in touch
Student Reel with 277K views
English Summer Camp flyer
Student referral programme post
Roller banner at an international fair
277K views 5 languages Concept to print
277Kviews on one Reel
4brands marketed at the same time
5languages of campaign materials
4+years in marketing & communications

About me

My strongest content doesn't feel like marketing. It's simple, warm and led by real people, because that builds trust faster than any polished campaign.

I work across digital marketing, communications and content, with 4+ years across international education brands and audiences in many markets. My work covers social media, content strategy and production, brand communications, websites and SEO, events, campaigns and marketing materials. I worked closely with international teams to understand each market and adapt messages and content to fit.

Before that, I spent three years in business administration and compliance, working with AML, GDPR, client due diligence and client relations, and several years in London's luxury hospitality sector. That gave me a strong commercial, client-facing foundation that still shapes how I communicate, stay organised and care about the quality of my work.

I'm currently developing my skills in data analytics, AI and digital tools. I'm most interested in where marketing, communications, technology and customer experience come together.

What I do

Skills I bring to any team

Social media & content

Strategy, filming, editing and community management across four platforms.

  • Instagram
  • TikTok
  • Facebook
  • LinkedIn
  • Short-form video

Branding & design

Brochures, flyers, banners, signage and business cards, from idea to print.

  • Canva
  • Illustrator
  • Figma
  • CapCut

Campaigns & events

Launches, multi-venue campaigns, education fairs and referral programmes.

  • Launches
  • Lead generation
  • Events

Customer service & hospitality

Five-star guest service at The Berkeley and Threadneedles hotels, plus years answering students, parents and clients.

  • Guest care
  • Enquiry handling
  • Multicultural

Administration & operations

Client onboarding and relations, CRM records, compliance, AML, GDPR and client due diligence.

  • HubSpot
  • Stripe
  • Notion
  • MS Office

Websites & digital

WordPress content and on-page SEO, analytics, and currently learning AI tools for marketing.

  • WordPress
  • Google Analytics
  • Looker Studio
  • Search Console

Selected work

Things I've made

Real work for an immigration consultancy and three London English-language schools. Open any project to see the full story and more examples.

Student-led social content

277Ktop Reel
183KReel views
87.2Kteacher invitation
80.5Kschool Reel
69.7KChristmas content

The brief

Run social media for three London English-language schools and give students abroad a real reason to choose them.

What I did

  • Owned strategy, planning, filming, publishing and community management on Instagram, Facebook, TikTok and LinkedIn
  • Put real teachers and students on camera with simple, unscripted videos
  • Covered school life, London trips, end-of-term parties and graduations
  • Reviewed performance monthly to plan what to make next

Result

Warm, people-led content with strong reach. A one-take, unscripted staff invitation reached 16.4K organic views with no paid promotion.

Grid of school Reels with view counts
Meet the team video cover
Teacher inviting students to study in London
Group of students in London, 277K views
Student receiving a certificate

English Summer Camps 2025

The brief

Market summer English camps for ages 7 to 17 at three UK boarding-school venues: Port Regis, Kensington Park School and Cumnor House.

What I did

  • Gathered programme, facilities and logistics details from each venue
  • Designed the campaign flyer, a full brochure and a pricing system for every venue
  • Built a sample weekly timetable so parents could picture the experience
  • Kept one visual identity while showing what made each venue special

Outcome

A complete set of campaign materials for parents and education agents, consistent across all three venues.

English Summer Camp 2025 flyer
Summer camps brochure cover
Brochure inside page
Sample summer school timetable

Oxford Street campus launch

The brief

Launch a brand-new school on Oxford Street in central London and build awareness from day one (August 2024).

What I did

  • Created the launch branding and marketing materials
  • Produced signage, banners, flyers, business cards and on-site displays
  • Planned local flyer distribution to bring in enquiries
  • Coordinated promotion across social media and in person

Outcome

One clear identity for the new campus across street signage, print and social media.

Launch flyer, street sign and Portuguese flyer
Flyer, street A-board and a Portuguese-language flyer
Free trial lesson post with A-board outside the school
Free trial lesson promotion

Brand materials & events

The brief

Turn programme information into materials that work across print, social media, events and international recruitment for four brands.

What I did

  • Brochures and school information packs
  • Flyers, banners, signage and event displays
  • Presentations for internal and international teams
  • Consistent design systems across several brands and audiences

Outcome

A consistent look across four brands, with materials used by recruitment teams, including at international education fairs.

Roller banner design and the banner in use at an international fair
Roller banner design, and the banner in use at an international fair
Global Visa Support roller banner
Global Visa Support banner

Student referral programme

The brief

Find a low-cost way to bring in more students at ABC School of English.

What I did

  • Built a QR-code system so every referral could be tracked to the student who sent it
  • Designed simple rewards: a £25 voucher for the referrer and 10% off for the new student
  • Created the campaign artwork and social posts to launch it

Outcome

A ready-to-run referral scheme with simple rewards and tracking built in, so every referral could be traced back to the student who sent it.

Student referral programme post
Free trial lesson post

Content in five languages

The brief

Reach students, parents, education agents and local communities in their own language.

What I did

  • Worked with international teams to understand what each market needed
  • Adapted messages and designs for Korean, Turkish, Arabic and Portuguese audiences
  • Created social content, presentations and materials for recruitment activity
  • Supported marketing for webinars, university visits and events

Outcome

Materials each community could read in its own language, with a local contact number on each.

Korean, Turkish and Arabic flyers
Korean, Turkish and Arabic community flyers, Golders Green College

Enquiry playbook

The brief

Stop enquiries getting lost in a shared inbox and give every student the same quality of answer.

What I did

  • Wrote a structured guide covering courses, campuses, prices, accommodation, student life and visas for all three schools
  • Added ready-to-use FAQ replies
  • Set clear steps to qualify each lead and pass it to the right country representative

Outcome

One shared guide the team could use to answer every enquiry the same way. I later used the same process as the basis for my AI enquiry agent.

Pages from the enquiry playbook

School websites

The brief

Keep three school websites accurate, easy to use and easy to find.

What I did

  • Updated blogs, landing pages and programme information
  • Moved content between sites and improved on-page SEO
  • Improved page structure, layout, navigation and user experience
  • Reviewed content performance to guide future plans

Note

The live site closed when the company shut in early 2026. It is preserved on the Wayback Machine: view the archived site.

School homepage
Homepage and site navigation
Our branches page

Currently learning: AI for marketing

I'm learning how AI can support everyday marketing work. These are small practice projects based on tasks from my previous role.

Content repurposing tool

Flyer or blog→Claude→InstagramLinkedInVideo hook

Turns one flyer or blog into a first draft of an Instagram caption, a LinkedIn post and a short video hook.

Enquiry assistant

Contact form→Agent→FAQRight rep

Reads a student enquiry, suggests answers to common questions from a Google Sheet, and points to the right contact. Based on the enquiry playbook from my previous role.

Experience

Where I've worked

Jul 2021 – Jan 2026

Social Media & Content Marketing Specialist

Global Visa Support, London · also covering GG Colleges Group: ABC School of English, Golders Green College and GG Colleges

Covered marketing across four brands: social media, branding and print design, campaigns and launches, events, website and SEO, and international recruitment content.

Content & social

  • Ran social media for three schools on four platforms; Reels reached up to 277K views
  • Planned and filmed content with real staff and students

Brand & campaigns

  • Designed brochures, flyers, banners and signage for four brands, concept to print
  • Launched the Oxford Street campus and a three-venue summer campaign

International & events

  • Adapted materials for international markets in five languages
  • Produced materials for education fairs, webinars and university visits

Digital & customer journey

  • Updated three WordPress websites and improved on-page SEO
  • Built a QR-tracked referral programme and an enquiry playbook

Role ended when the company closed in early 2026.

MarketingBrandingSocial mediaCustomer journey

Jun 2018 – Jun 2021

Office Administrator

Company Address Services, London · business administration and compliance

  • Managed client onboarding, client relations, enquiries and the compliance mailbox
  • Carried out client due diligence and AML checks
  • Kept CRM and payment records accurate in HubSpot and Stripe
  • Kept records GDPR-compliant and supported internal audits and process improvements
AdministrationComplianceAML & GDPRClient relations

Earlier career

Luxury Hospitality & Guest Service

The Berkeley (Maybourne Hotel Group) · Threadneedles Hotel (Marriott Autograph Collection) · Meraki Restaurant, London

  • Delivered five-star guest service in one of London's top hotel bars, meeting LQA and Forbes standards
  • Looked after international guests with high standards of discretion and attention to detail
  • Helped open a new restaurant: set up service areas and shaped early service standards and procedures
  • Supervised and supported the team through busy service and private events
Five-star serviceGuest careTeam leadershipLaunches

Training

Strategic Digital Marketing: Tools and Tactics, City, University of London
Introduction to Python & Apps, Code First Girls

Languages

English (fluent)
Lithuanian (native)

Tools

Canva, Adobe Illustrator, Figma, CapCut, Meta Business Suite, WordPress, Google Analytics, HubSpot, Stripe, Notion, Microsoft Office

Portrait of Jovita Mileham

Thank you

I'm happy to share more examples and talk through my work on a call. Based in Dubai and available now.

Emailjovitamileham@gmail.com
Phone+971 50 690 7963
LocationDubai, UAE